Page 292 - Social Enterprise A New Business Paradigm for Thailand

development, (2) education, (3) public health, (4) sports, and (5) arts and culture (see Table
9.12). One major initiative supported by the company, aligned with government policy and
widely recognized for its scale and impact, is the “Pracharath Rak Samakkee” project. In addition,

ThaiBev consistently promotes employee volunteerism, reporting both the number of
participants and total volunteer hours each year.

Table 9.11: ThaiBev’s Budget for Social Projects
Budget for Social Company Profit Proportion of Budget for Social
Year
Projects (Million Baht) (Million Baht) Projects to Company Profit (%)
2016 450.00 19,036.00 2.36
2017 500.00 34,681.00 1.44
2018 500.00 19,609.00 2.55
2019 500.00 26,083.00 1.92
2020 600.00 26,065.00 2.30
2021 300.00 27,339.00 1.10
2022 500.00 34,505.00 1.45
2023 600.00 30,727.00 1.95
Total 3,950.00 218,045.00 1.81
Note: In addition to the allocated budget, 399 employee volunteers participated in 2023, contributing a total of
57,676 volunteer hours.
Source: Compiled from Thai Bev Plc Sustainability Reports from 2016 to 2023.

Table 9.12: Types of Social Projects Supported by ThaiBev
Unit: %
Community & Social Arts &
Year Education Public Health Sports Total
Development Culture
2016 30 5 2 48 15 100
2017 30 6 4 46 14 100
2018 28 7 8 44 13 100
2019 17 21 7 42 13 100
2020 11 8 31 36 14 100
2021 17 11 25 16 31 100
2022 11 14 20 30 25 100
2023* N/A N/A N/A N/A N/A N/A
Note:
*In 2023, the report did not specify percentage allocations for each dimension. It only stated that the company
“…focused on continuously improving the quality of life for people across the country, from youth to the elderly,
under six dimensions: public health, education, sports, arts and culture, community development, and
environmental conservation.”
Source: Compiled from Thai Bev Plc Sustainability Reports from 2016 to 2023.

In the Area of Social Enterprise and the Development of Young Social Entrepreneurs
Under its educational development initiatives, in addition to providing annual scholarships and
supporting activities at academic institutions, ThaiBev also promotes the cultivation of

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