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Additionally, in 2014, the Group launched an initiative to promote learning through mobile
media for out-of-school children, further demonstrating its commitment to educational equity
and accessibility. With its extensive experience in educational development, the Group, through

its digital technology arm, True Corporation (TRUE), played a pivotal role when the government
launched the Pracharath Rak Samakkee collaboration initiative. This initiative opened the door
for the private sector to engage in key national development efforts in partnership with the
government. In 2016, TRUE became one of 12 founding private-sector organizations involved
in the CONNEXT ED project, which aimed to sustainably raise the quality of basic education and
leadership development under the Pracharath framework. The project integrated efforts from
three sectors: government, civil society, and the private sector. In 2020, the initiative formally
evolved into the CONNEXT ED Foundation, with the mission of building a sustainable
educational ecosystem. The foundation began by providing ICT equipment and learning media
to participating schools. It also selected more than 400 employee volunteers to serve as School

Partners, who worked directly with schools to share knowledge, co-develop improvement plans,
offer financial support, and train educational personnel, particularly through programs like the
ICT Talent Project.

9.4 Private Sector Corporations and

Support for Social Enterprises in Thailand

From the preceding case studies of major corporations in Thailand, along with additional
interviews conducted with relevant stakeholders, it is evident that each company has
consistently engaged in corporate social responsibility (CSR) initiatives. The average annual
expenditure for such activities amounts to approximately 1–2 percent of corporate profits (see
Table 9.14).

In addition to the quantitative data and CSR implementation models presented below, several
key findings emerged from the study:

• High budgets, but largely self-implemented: Each year, private companies, particularly
large corporations, allocate substantial budgets to CSR activities, often reaching the 2%
profit ceiling. However, these activities are typically carried out internally, with minimal
outsourcing or collaboration with external social enterprises (SEs).
• More structured approach through ESG frameworks: Companies now follow a clearer and
more systematic approach to CSR by adopting ESG (Environmental, Social, and Governance)
frameworks. This includes the use of international standards and measurable performance
indicators.

• External international pressure is a major driver: A key motivating factor for CSR initiatives
stems from international organizations (such as the United Nations) and key trading partner
countries, encouraging companies to engage in CSR with greater seriousness and rigor.

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