Page 266 - Social Enterprise A New Business Paradigm for Thailand

strengthen both brand awareness and brand identity, which are critical to establishing long-
term viability.
3. The Office of Social Enterprise Promotion (OSEP) should consider categorizing social

enterprises based on their size or financial robustness and providing tiered support aligned
with each group’s capabilities. For example, enterprises with less financial maturity may
need foundational training in financial management, business operations, or business
modeling, while more advanced enterprises could benefit from targeted strategic and
financial planning assistance.

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