Page 276 - Social Enterprise A New Business Paradigm for Thailand

Figure 9.1 CSR Model Integrating Driving Factors, Implementation, Objectives, Vision, Scope,
and Outcomes

Corporate
Governance

Firm’s Performance

Financial
Performance

Image and
Identification

Shareholders Strong and Environment Reputation and
short-term Credibility

Light and Society
Board long-term Brand

Internal Drivers
Managers Economy Public Trust

Customer
Stakeholders Vision Dimensions and Satisfaction
Implementation

Employees Purchase
Intent on
i

CSR Drivers CSR CSR Corporate
Value Creation

Customers

Competitors Target and Scope
Responsibility

External Drivers
Government
s Philanthropic Internal
Industry Ethical Local

NGOs Economic National

Legal Regional
Media

Global

Source: Fallah Shayan, N.; Mohabbati-Kalejahi, N.; Alavi, S.; Zahed, M.A. (2022)

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