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(thankyou, n.d.) . It also won the 2022 SME Highest Performing Award in Health and Science
from the Australian Packaging Covenant Organisation (APCO), a nonprofit leading Australia’s

circular economy for packaging (The Australian Packaging Covenant Organisation, 2022).

5.3 Social Enterprises in Developed Countries

While developed countries still have a significant number of people living in poverty, the nature
and severity of that poverty differ from what is found in developing nations. As a result, social
enterprises in these contexts have evolved to reflect their unique societal conditions. Although

the enterprises highlighted in this section operate in developed countries, many of their business
models hold potential for adaptation and implementation in developing regions.

5.3.1 BON et Bien (France)
BON et Bien is a social business initiated by McCain, a major multinational food manufacturer.
The company pursued a strategy of linking its core business with a social mission focused on
sustainable development and responsible agricultural production (Chenevoy, 2015). The concept
emerged from McCain’s observation that the Nord-Pas-de-Calais region had the second highest

unemployment rate in France. Additionally, national estimates indicated that France wastes up to
150 kilograms of edible food per person each year. In response to these two pressing economic
challenges, private companies and regional associations collaborated to launch a social business
in Nord-Pas-de-Calais under the name “BON et Bien.” The initiative brought together stakeholders
such as the E. Leclerc supermarket in Templeuve, staffing firm Randstad France, The Food Banks
of France, and the French Potato Growers’ Association (Puget, 2014). Following the establishment
of BON et Bien, employment in the region increased, and surplus agricultural produce, such as
potatoes, carrots, and onions, was repurposed into BON et Bien-branded soups sold through E.
Leclerc. This helped significantly reduce food waste (Pinot, 2015). All profits from BON et Bien are

reinvested into developing new products made from surplus farm goods, and the company has
expanded operations into Belgium, Greece, and Morocco (Yunus & Weber, 2017).

5.3.2 Mobilize (France)
Mobilize was established in 2021 as a subsidiary brand of Renault Group and forms part of the
company’s strategic plan known as “Renaulution.” The initiative was spearheaded by Luca de Meo,

117 From OUR STORY, by thankyou, n.d., retrieved on February 14, 2025, (https://thankyou.co/pages/our-
story?srsltid=AfmBOopzJ360CwMyOYNec5yXv-AH08H8__d99Tm1fVVO6Z4XA27uSUr6)
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