Page 170 - Social Enterprise A New Business Paradigm for Thailand

issues such as climate change, LGBTQ+ rights, and human rights, often using its stores and product
labels as advocacy platforms; and (5) it promotes fair labor practices by ensuring ethical

treatment and fair wages for employees, providing professional development opportunities, and
fostering workplace diversity.

Lush Cosmetics has demonstrated that businesses can achieve commercial success while
generating meaningful social and environmental impact. The company has received numerous
awards and global recognition for its efforts, including the Sustainable Beauty Awards for
international leadership in sustainable development, the RSPCA Award from the Royal Society for
the Prevention of Cruelty to Animals in the UK, and the Good Business Award for its animal
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welfare initiatives and uncompromising stance against animal testing (LUSH, n.d.) .

5.2.7 Thankyou (Australia)
Thankyou was founded in 2008 by Daniel Flynn, Justine Flynn, and Jarryd Burns as a social
enterprise based in Australia, with a mission to end global poverty by funding life-changing
initiatives through the sale of consumer products. The company’s first product was bottled water
(Thankyou Water), chosen to address the global water crisis. Since then, its product lines have
expanded to include personal care, baby care, and food items such as lotion, diapers, and muesli
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(SD Perspectives, n.d.) . Thankyou commits 100% of its profits to partners working to eradicate
extreme poverty worldwide (Burnie, 2024). To ensure customers can trace the impact of their

purchases, Thankyou launched a transparency initiative called “Track Your Impact” (TYI),
providing detailed information about the projects supported by their funding.

The company has generated positive impact across many countries by funding numerous projects
that have benefited millions of people. A key innovation of the model is its ability to engage
consumers directly in social missions by harnessing the power of social media and community
support to drive its initiatives. One of its most notable marketing campaigns was “Chapter One,”
a book telling the story of Thankyou, which consumers could purchase at a price of their choosing.
This campaign successfully raised significant funds and helped propel Thankyou into public

recognition. The company has received numerous awards in both social enterprise and business
circles. For example, it was ranked first in the Independent Brand Sustainability Report by Nielsen
in 2022, which measured consumer perception of sustainability efforts among Australian brands

115 From About Us: the LUSH story so far, by LUSH, n.d., retrieved on February 14, 2025,
(https://th.lush.com/en/about-us)
116 From Social enterprise Thankyou launches a campaign to end extreme poverty through collaboration with P&G
and Unilever, by SD Perspectives, n.d., retrieved on February 14, 2025, (https://www.sdperspectives.com/next-
gen/thankyou-no-small-plan-pg-uniliver/)
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