Page 315 - Social Enterprise A New Business Paradigm for Thailand

At the upstream end of the supply chain, participating farmers receive better prices for their
coffee than conventional, non-organic growers. However, MiVana’s coffee has not yet
succeeded in commanding premium prices that reflect its social value due to intense market

competition. Still, the initiative has begun delivering clear ecological returns. In addition to
strengthening the business case for organic coffee, MiVana is working to maximize income for
farmers in watershed areas through strategies such as improving yield per rai and per tree,
turning discarded coffee husks into fertilizer, and encouraging the cultivation of level-3
medicinal plants alongside coffee crops.

Community Coffee Sourcing (CCS) Project
Launched in September 2017, the Community Coffee Sourcing (CCS) Project was established to

create a more sustainable and inclusive coffee supply chain. At its core are memoranda of
understanding (MOUs) signed between San Palung Social Enterprise Co., Ltd. and local farming
groups. These agreements facilitate the purchase of parchment coffee beans cultivated through
environmentally responsible farming practices. The beans are then used in OR’s Café Amazon
retail operations.

Participating farmers receive added-value payments, referred to as “Advantage,” alongside
access to training programs tailored to their specific needs. These sessions cover the full coffee
production cycle, from planting and maintenance to harvesting and post-harvest processing. In

addition to strengthening the skills and market competitiveness of local growers, the CCS
Project plays a key role in diversifying Café Amazon’s sourcing strategy. As of now, beans
procured through CCS account for approximately 10–15 percent of Café Amazon’s total coffee
supply.

By 2023, the project had expanded to include 19 farmer groups comprising 330 individuals. The
estimated cultivation area totaled 1,114 rai, with around 400 tons of coffee expected to be
delivered to the company. An evaluation of the project’s social and environmental performance
revealed a net present value (NPV) of 60 million baht and a Social Return on Investment (SROI)

ratio of 1.48. From a purely business standpoint, the project generated an economic NPV of 26
million baht and a Return on Investment (ROI) ratio of 1.21. These figures underscore the
tangible benefits of OR’s continued financial support for the initiative.

From the implementation of the CCS Project, two key outcomes emerged: (1) 19 farmer groups
earned income through the sale of coffee to San Palung Social Enterprise Co., Ltd., and (2) 896
farmers gained new knowledge through training programs covering cultivation, maintenance,
harvesting, and processing techniques.

Between 2017 and 2023, the project generated both quantifiable and non-quantifiable social
outcomes. The measurable impact, expressed in monetary terms, yielded an ESG Social Return
on Investment (SROI) of 1.48. The non-monetary outcomes include:

281