Page 239 - Social Enterprise A New Business Paradigm for Thailand

unregistered enterprises cited challenges such as insufficient government incentives and rigid
administrative procedures, which hinder operational flexibility. The study of Thailand’s social
enterprise ecosystem reveals two main models: (1) the Pracharath Rak Samakkee model, a top-

down collaboration between the private sector and the state; and (2) a flexible, support-
oriented model backed by the Premier Group, the Rural Reconstruction Foundation, and other
large organizations. Both models serve as “wings beneath the wings” by providing structural
support. A deep dive into the Pracharath Rak Samakkee model, now nearly a decade old, shows
that volunteer-driven social enterprises often require at least five years to stabilize. Many of
these provincial companies still struggle to achieve sustainable success. Moreover, enterprises
built on fixed, top-down frameworks must now confront external forces of rapid change. To
remain viable, they will need to urgently adapt to a more dynamic and evolving era.

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