Page 16 - Social Enterprise A New Business Paradigm for Thailand

prices, rather than the final retail price set by cafés. This is because each cup uses a relatively
fixed and small amount of coffee such that it has limited influence on price levels in other parts

of the supply chain.

15. Social enterprise models in Thailand are diversifying into six key types
Social enterprises in Thailand now operate under a growing range of business models, which
can be broadly categorized into six types based on their core objectives:

1) Employment and income generation for vulnerable groups: These enterprises focus on
creating jobs and income for people with disabilities, the elderly, or other marginalized
populations. Examples include Dek Phiset (Special Children Social Enterprise Company
Limited), Café Amazon for Chance, Wat Suan Kaew Foundation, and the Saman Jai
Foundation.

2) Provision of goods and services to vulnerable populations: These enterprises deliver
specialized products and services tailored to the needs of people with chronic illness,
disabilities, pregnant women, or advanced age. Examples include Siam Able Solutions,
Yuen Yen, and Wheel of Joy.
3) Job and income creation for general communities: This group includes enterprises that
support local economic development and self-reliance in rural or underserved areas. A
prominent example is the network of Pracharath Rak Samakkee companies.

4) Promotion of sustainable development: These enterprises work on environmental and
long-term sustainability goals, such as combating climate change. Key examples include
the Mae Fah Luang Foundation and the Oon Jai Foundation.
5) Support, incubation, and promotion of other social enterprises: These organizations build
the ecosystem by funding, mentoring, or building platforms for others. Examples include
Sarn Palung (Synergetic Thai) and Taejai.com.
6) Provision of services in education and health: Some social enterprises deliver educational
or wellness services directly to target populations. Examples include A-chieve (focused on
youth education and career guidance) and YoungHappy (promoting health and wellbeing

for the elderly).

16. Thai social enterprises share global success factors, with added focus on leadership
The factors contributing to the success of social enterprises in Thailand are largely consistent
with those observed internationally. However, because the domestic ecosystem is still
underdeveloped, leadership tends to play a more central role.

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